Joining Allied Toyota Lift in 1984, Russ is one of Allied Toyota Lift's original team members. Starting in the newly created Sales Department, Russ was a key factor in establishing Toyota as the preferred forklift in East Tennessee. With the passing of the founding owner of Allied Toyota Lift, Jerry Hatmaker, Russ, a 23 year veteran of Allied Toyota Lift, was asked to assume General Management duties by the Hatmaker family. Russ is committed to excellent customer service. Since 2008 Russ has lead Allied Toyota Lift to 6 Toyota Material Handling Presidents Awards and numerous honors from Toyota Financial Services. He is also an avid and skilled golfer. Russ is a University of Tennessee Class of '74 graduate.