The Toyota Value Proposition

Toyota Forklifts = Quality, Durability, Reliability & Value

Material Handling Best Practices, Tips, Information and More from Toyota


When you’re considering various brands of forklifts, you’ll likely consider four key factors: quality, durability, reliability and value. All four of these factors are necessary to make the best investment decision.

Take a look at how Toyota forklifts stand among competitors in these four categories:

  • Quality:

Toyota forklifts are manufactured with the highest attention to detail, using the highest quality parts made by Toyota. If an issue arises while a Toyota forklift is being manufactured, the entire line stops at once and waits for the issue to be resolved before moving on. You would be hard pressed to find a manufacturer that demands the same attention to detail.

  • Durability:

Are your day’s long? Are your forklifts a lifeline for your job? You need something that’s dependable and that can last. Toyota has been ranked as the most durable forklift available by forklift purchasers for 10 years in a row.

  • Reliability:

At Toyota, we understand that you need your forklift to work when you have a job to do. We respect that. Toyota forklifts are proven to offer more up time than any competitor.

  • Value:

When you’re comparing forklifts, you’ll notice Toyota is not the cheapest option up front. However, the real value of a forklift is limiting long-term costs, and that’s where Toyota excels. A Toyota forklift is made with high-quality parts and highly trained workers, which decreases downtime and adds to the value of your forklift.

If you look at these four factors – quality, durability, reliability and value – there’s no question that Toyota is the smart choice.

The Long-Term Value of Toyota

With proper care, your Toyota forklifts will be strong assets for years to come.  You may choose to take advantage of industry-leading residuals with a Toyota Industries Commercial Finance (TICF) lease or you may decide that purchasing a new forklift is best for you because you plan on using it indefinitely. Both long and short-term rentals provide needed solutions to thousands of forklift customers across North America each year, particularly during peak seasons. A trusted Toyota Certified Technician is never more than a phone call away and your Toyota forklift dealer is one of the best in the business.  From production using the world-renowned Toyota Production System to delivery through Toyota’s own Delivery Experience program to lifetime use, Toyota is interested in you, your business and your needs. Toyota is value and we want to be your partner for life.

As you can see, the Toyota total value story is unique only to Toyota.  Toyota forklifts are manufactured to perform, to be reliable and durable and to be a long-term value for you and your business.

Now that’s a story of total value — total value that lasts.

Need help choosing the right forklift? Find the right forklift for your needs here.

We’d be happy to talk to you about what makes Toyota a good choice. Contact Allied Toyota Lift today.